I put together pitch criteria for the event and an application process online. With almost no marketing behind it, I had dozens of women from around the U.S. and Canada in just days who wanted to pitch.
We gave everyone two minutes in an actual elevator. My brightest star of the evening was already doing a million in sales annually on her product at top retailers around the world—out of her garage. She was a lawyer, graduated Summa Cum Laude; even though I prepped her to dream big, the bottom of my stomach fell out when she asked for $45,000 in funding.
How did I fix that?