My search for serious money took me to the Southwest Michigan Innovation Center, where the first Tuesday of every month three entrepreneurs pitched a panel of investors.
Everybody here, including Nobel laureates, was in a state of Code Red when it came to money.
There was blood in the water and sharks in the audience and the investor panel spared no egos as they tore apart business plans, technology, burn rates and especially, presenters’ attire. I was scared just sitting in the audience.
There were at least a hundred spectators in the crowded room, all focused on a panel before them made up of three investors, one of them the most buttoned-down, formidable-looking Master of the Universe I had ever seen in my life whom I called Smart Money.
The presentations were over and I dashed up to the front and made my pitch to Smart Money. It wouldn’t be long before we were talking regularly