In 2002, after my husband lost his job, I took my kitchen table idea, the Wuvit® – a designer spa therapy pillow you heat in the microwave – to $225,000 in sales in just 8 weeks.
In 2004 we rolled out to 250 Saks Inc stores in just 4 months, quickly followed by Macy’s, Gottschalks, Von Maur, Bed Bath & Beyond, Whole Foods, and Tabi, a 90-store chain in Canada.
In 2005, at Saks request, we launched a signature line of designer pajamas under the Green Daisy brand to record sell-throughs.
I accomplished these feats of design, sales, manufacturing and distribution with little more than determination, the equity in my home and personal savings.
Now I needed serious money.